Hamleys

Hamleys is named after William Hamley, who founded a toy shop called "Noah's Ark" at High Holborn in London in 1760. The business has survived in various forms to the present day, and at one time was the largest toy shop in the world. Hamleys moved its flagship store to its current address at 188–196 Regent Street in 1981. Over the squeaking, bleeping, whizzing and chiming of toys, you hear children laughing excitedly as they goggle at the sheer choice over our seven floors of toys and games. The toys may have changed, but if he were here today, we're sure William Hamley would recognise the same delighted faces as he guided you round the shop he dreamt of as a boy.

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